Digital Marketing Masterclass 2018

What Will You Learn From This Course?

1. Create and brand personal/organization fans page in social media, and conceptualize a search engine marketing campaign

2. Conceptualize and Orchestrate a winning social media + search engine marketing campaign

3. Attract the RIGHT target audience and QUALITY fans

4. CONVERT the traffics and fans to become leads/customer

5. Perform competitive intelligence on the competitors and beat the competition

6. Avoid & Manage social media disaster

7. Auditing the social media outcomes and data intelligence

8. Leverage on the RIGHT web tools and resources to run task effectively

Who Will Benefit The Most From This Course?

1. Marketing professionals whose job requires Social Media Marketing and Search Engine Marketing skills

2. Entrepreneur who wish to open up business opportunities in search engine and social media

3. Graduates who want to gain extra advantages and better job opportunities

Course Contents

Introduction to Social Media Marketing

  • Scope of Social Media Marketing
  • Social Media Platforms and Tools

Setting Up Social Media Right

  • Facebook Page Creations
  • Facebook Timeline Settings
  • Facebook Page Branding
  • Understanding The Elements and Features for a page

Social Media Marketing Campaign Conceptualization

  • Analyzing Existing Social Media Performance
  • Developing Strategy Framework for Social Media
  • Finance, Budgets, Resources
  • Strategies for Business to Business (B2B)
  • Strategies for Business to Consumer (B2C)
  • Timeline and Events Planning
  • Collaboration with Offline Campaign
  • Application of Facebook Apps

Social Media Marketing Campaign Execution

  • Post Design and Copy writing
  • Contest Creations and Regulations
  • Traffic Driving and Fans Acquisitions
  • Facebook Advertising
  • Page Promotion and Post Promotion
  • Advanced Social Media Ads Creation
  • Advanced Social Media Ads Management
  • Online Community Engagement Techniques
  • Online Reputation Management
  • Social Media Conflict Management
  • Social Media Outcomes Auditing

Analytic & Measurements

  • Facebook Insights
  • Return of Investment (ROI) Calculations
  • Competitor Analysis
  • Refining Social Media Strategies from Analytic

DOs and DO NOTs in Social Media Marketing

  • Understand the ethics in Social Media Marketing
  • Understand what competitors can do on you
  • Avoid Social Media Marketing Disaster

Project Assignments

  • Real life assignments that help participants to apply the knowledge and orchestrate a social media marketing campaign

Understanding Search Engine Marketing

  • How does search engine works
  • What are the available channel for marketing

Search Engine Marketing Campaign Conceptualization

  • Determine the strategies based on products/services/brand
  • Plan a campaign and distribute resources

Per Per Click (PPC) Campaign

  • Search Network
  • Display Network
  • Adwords tool and keyword targeting
  • Identify converting ad-words and non-converting ad-words
  • Enhance campaign Return of Investment (ROI) based on the outcome
  • PPC Campaign Budgeting
  • PPC Landing Page Creation
  • Converting incoming traffics to potential leads

Search Engine Optimization (SEO)

  • Understand the trend of Search Engine
  • Google's Pets: Panda and Penguin
  • Keyword Research and Analysis
  • Demand & Competitive analysis
  • Develop a SEO plan and Sitemap
  • Content Creations Strategy
  • On-Page Optimization
  • Off-Page Optimization
  • Link Reputation VS Link Popularity
  • User Generated Content
  • Image Optimization
  • Video Optimization

Analytic & Webmaster Tools

  • Detecting the current trends of user search
  • Analyze performance of web traffics, demographics, conversion, rising trends etc.
  • Improve search results based on analytic data
  • How to use the best available tools

DOs and DO NOTs in Search Engine Marketing

  • Understand the ethics in Search Engine Marketing
  • Understand what competitor will do on you
  • Avoid Search Engine Marketing Disaster

Project Assignments

  • Real life assignments that help participants to apply the knowledge and kick start a search engine marketing campaign

This course is conducted in an interactive environment where participants receive hands on skills training as well as the opportunity to apply those skills in real scenarios.

Instructors' Profile

Terrence Chung

Terrence is the Founder of UPOD Media. His expertise lies in Digital Marketing which includes Search Engine Optimization, Search Engine Marketing, Social Media Marketing, mobile apps development and more. His clients include Fortune 500 company, FMCG, Universities and Colleges, Bank, NGO, SME and Corporate.

He is Certified in Advanced Search Engine Marketing, Certified Google Adwords Professional, and holds an Honours Degree (BEng) in Computer Engineering. He is also trainer for private organisations, colleges and universities in both Malaysia and Singapore.

Adrian Chye

Adrian is the Co-Founder of the Mediafreaks Group of Companies. Over the last 9 years, he has managed more than 50 Global Brand accounts, offering services in Digital Marketing, 3D animation and mobile apps development.

He holds a Master of Science (MSc) in Technopreneurship & Innovation, and a Bachelor of Engineering (BEng) in Computer Engineering. He is also a Certified Advanced Search Engine Optimization (SEO) Specialist.

What Our Past Participants Have To Say

Register Now