2-Day Masterclass · HRD Corp Claimable · AI-Powered Marketing
AI Marketing Mastery
Get more leads, more sales and more content out the door — using AI to supercharge your SEO, social media and paid ads. No coding, no fluff, just one repeatable system your team can run every week.
- 2 Days · 9:30am – 5:30pm
- Face-to-Face, KL or Live Online
- 70% hands-on labs
- No coding required
- 100% HRD Corp Claimable
Built for marketing teams, SME owners and anyone responsible for growing leads and sales online.
- Format
- Workshop, not lecture
- Ideal group
- 2 – 10 people
- You leave with
- A 30-day AI marketing plan
- Trainer
- Terrence Chung
Why your team needs this now
The real risk in 2026 isn't AI writing your marketing content. It's your team publishing whatever it writes, unchecked.
- 01 Generic AI captions and ad copy that read exactly like every other business's AI captions.
- 02 Keyword and targeting decisions made on gut feel, when AI can surface the real data in minutes.
- 03 Hours lost every week manually repurposing one blog or campaign into five different formats.
- 04 No shared system — everyone prompting AI differently, with wildly inconsistent quality.
This programme gives your team one AI-powered system for SEO, social media and paid ads — from research, to content, to publish, to report.
The shift we teach
Same brief. Same AI tool. Two very different campaigns.
Most people blame the AI when an ad or caption falls flat. It's almost always the brief. The whole programme is built around this shift.
The brief
What comes back
A generic, hype-y ad with no clear offer, no defined audience, and stock phrases like “unlock your best skin”. You rewrite the whole thing before it's usable.
You've used AI, and saved nothing.
The brief
What comes back
A tightly targeted ad with the correct offer, a genuine reason to act now, and three ready-to-test headlines — matched to how your actual audience behaves.
That's the difference a structured brief makes — for every channel.
Key learning outcomes
What your team will be able to do
Direct AI for SEO research in minutes
Turn one topic into a full keyword list, content brief and competitor gap analysis — without guessing.
Create scroll-stopping content at scale
Captions, ad copy, video scripts and visuals for Instagram, Facebook and TikTok, drafted and refined with AI.
Optimise paid ads with AI-assisted targeting
Set up and refine Facebook/Instagram and search campaigns, finding your best-performing audience faster.
Turn one piece of content into five
Repurpose a single blog or video brief into posts, snippets, FAQs and ad copy across every channel.
Read your own data properly
Use AI to turn analytics and campaign numbers into a plain-English report your boss will actually read.
And a system, not five private habits
Everyone runs the same AI-assisted workflow, so quality doesn't depend on who's online that day.
The programme
Day 1: AI for SEO & Content. Day 2: AI for Social & Ads.
Roughly 30% concepts, 70% hands-on labs using your own topics, products and campaigns.
Day 1 · AI for SEO & Content
Module 1 · AI-Powered SEO Strategy
Keyword research, competitor gap analysis and campaign planning — done with AI, in a fraction of the usual time.
Morning break
Module 2 · AI Content & On-Page Optimisation
SEO content creation, meta data, and conversion copy for blogs, pages and landing pages.
Lunch
Module 3 · Content Repurposing Lab
Turning one brief into blogs, FAQs, social posts and ad copy — hands-on, using your own topics.
Afternoon break
Module 4 · AI Analytics & Reporting
Turning traffic and engagement data into a plain-English report.
Day 2 · AI for Social Media & Paid Ads
Module 5 · AI-Driven Content Creation
Captions, ad copy and visual direction for Instagram, Facebook and TikTok.
Morning break
Module 6 · AI-Powered Campaign Optimisation
Setting up and refining a Facebook/Instagram ad campaign with AI-assisted targeting.
Lunch
Module 7 · Customer Engagement with AI
Chatbots and automated comment/DM responses for social platforms, done right.
Afternoon break
Module 8 · Your 30-Day Action Plan & Certification
Building your own AI marketing workflow to start using from Monday.
Timings and exercises are indicative. The trainer adapts labs to the products, tools and pace of the group on the day.
Choose your track in the labs
Your team works on your team's channels
Rather than one generic exercise, participants can lean into the clinic that matches their role.
Track A
SEO & Content
Turning a rough topic into a keyword-mapped content brief, then a finished, optimised page or article.
Track B
Social Media & Community
Building a week of on-brand captions, visuals and responses for Instagram, Facebook or TikTok.
Track C
Paid Advertising
Structuring and refining a real ad campaign brief, from audience to creative to budget allocation.
Who should attend
For anyone responsible for leads, sales or content
No technical background needed. If your staff can post on social media, they have every skill this workshop requires.
Your trainer
Terrence Chung
Digital Business Strategist & AI Implementation Specialist
Terrence sits at the intersection of computer engineering and business strategy. He's been training Malaysian marketing professionals and business owners since 2012, and has since coached thousands of individuals across industries.
“AI should do the work, so you can do the thinking.”— The philosophy behind every AWA course
- B.Eng. (Computer Engineering) Hons, NTU Singapore
- Master of Business Administration (MBA)
- Doctor of Business Administration (DBA, 2026)
- HRD Corp Accredited Trainer
- ACLP Certified Trainer (SUSS)
- ATD Certified in Virtual Training & Facilitation
- Member of Adult Education Network (IAL Singapore)
- Guest Lecturer, NTU Singapore
- Adjunct Lecturer, Ngee Ann Polytechnic
- Adjunct Lecturer, Singapore Media Academy
- 14+ years in digital marketing consultancy
Dates & fees
Two ways to attend. Better rates for teams.
Thursday – Friday
26–27 Nov 2026
9:30am – 5:30pm · Face-to-Face, Kuala Lumpur
Thursday – Friday
21–22 Jan 2027
9:30am – 5:30pm · Live Online
Individual
RM 2,997 /pax
Standard rate
One seat, for professionals attending on their own.
Team of 2 – 4
RM 2,697 /pax
Save RM 300 per person
Send your SEO, social and ads people together.
Team of 5 or more
RM 2,397 /pax
Save RM 600 per person
Enough of a marketing team to make the system stick.
Sending four? A fifth seat brings everyone down to RM 2,397 — so the extra person effectively costs you RM 1,197, not RM 2,997.
Talk to us on WhatsApp- Duration
- 2 Days · 9:30am – 5:30pm
- Mode
- Face-to-Face, Kuala Lumpur, or Live Online (confirmed on registration)
- Methodology
- Approximately 30% concepts, 70% hands-on labs on your own topics and campaigns
- Included
- Venue & tea breaks & lunch (face-to-face), workbook, prompt library and certificate of completion
- Funding
- 100% claimable under HRD Corp SBL-Khas, subject to approval and your available levy
- In-house option
- Available for teams of 9+ — see Corporate In-House Training
Fees are per participant and exclude SST where applicable. We provide the syllabus, trainer profile and quotation your HR team needs for the grant application.
Before you book
Common questions
Do I need marketing experience already?
Basic familiarity helps but isn't required. If your team already manages a website, social page or ad account, they'll get the most out of it. If you're starting from zero, we recommend Digital Marketing Fundamentals first, then this course.
Do we need paid subscriptions to ChatGPT, Gemini or other AI tools?
No. The techniques work on free and paid versions alike, because we teach the method, not the buttons of one particular product. Bring a laptop with access to at least one major AI tool.
Will this replace our marketing agency?
For most companies, no — but it changes the conversation. You'll be able to brief an agency properly, judge their output, and handle the smaller day-to-day content yourself, so you get more value from every ringgit spent externally.
Does this only cover Meta and Google ads, or organic too?
Both. The programme covers AI-assisted SEO and content (organic) on Day 1, and AI-assisted social media and paid ads on Day 2, so you leave with a system for both free and paid growth.
Is it really 100% HRD Corp claimable?
The programme is registered under SBL-Khas. Approval and disbursement remain subject to HRD Corp's terms and your company's available levy balance, but we supply all the documentation needed to make the application straightforward.
How many people should we send?
Two to ten works best. A mixed team — one person from SEO/content, one from social, one from ads — leaves with a shared system that covers your whole marketing function. Rates drop at two, and again at five.
AI won't out-market your competitors. A team that uses AI well might.
Seats are limited each intake to keep the labs hands-on.